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The Influence of Social Media on Tourism
April 5, 2022 @ 12:50 pm - 1:50 pm
CES Lunchtime Symposium
Katarzyna Emin, graduate student, UF Tourism, Hospitality, & Event Management
3310 Turlington
Over the past decade the social media has gained a momentum and has been widely used for marketing and strategy purposes. The power of social media is unprecedented in creating space for conversations, engaging with the audience, and sharing information – regardless people’s background. In the travel and hospitality industry, social media platforms have been helping both travelers and destinations. During the talk you can learn about the impact of social media on tourism industry through two research projects utilizing the data on Instagram and TripAdvisor. The research is focusing on UNESCO World Heritage Sites in Poland as well as international travel influencers. Katarzyna Emin, a graduate student at UF, will talk about her research and the possibilities of using the information hidden in social media platforms. Lunch provided
